Jason Wouhra

Jason Wouhra –  East End Foods PLC and Regional Chair of IoD

Jason W Jason Wouhra is a Director and Company Secretary of East End Foods plc, a family-owned cash & carry wholesaler which also operates an ethnic food division.
He has worked for the business since 1998, and is currently Operations Director of its flagship £11m Cash and Carry facility on the site of the HP sauce factory in Aston and the company in Digbeth Cash and Carry.
Jason is the chairman of both the Institute of Directors (IoD) in the West Midlands and the Birmingham Library Advisory Board, and he was vice chairman of the Black Country LEP. He has recently become Non-Executive Director of University Hospitals Trust.

He holds a BA in Law with Business Studies and a Masters in Commercial Law. He was the youngest IoD Chartered Director in the country and is a Fellow of the IoD.
Jason was awarded an Honorary Doctorate from Aston University in July 2014 for services to business and charitable causes both regionally and nationally.
Over the last two decades his vision, management skills and business acumen have helped to grow the company turnover to £200 million supplying to the regional independent retail stores through their cash and carry operations.
The company currently supplies to 70% of the UKs independent retail stores as well as multiple retailers such as M&S, Tesco, Waitrose and Aldi amongst others. East End Foods also exports to over 40 countries in Europe, USA, the Middle East and sells spices back to India!

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